Web content goes mainstream
We see increasing examples of the mainstream media taking
content from non-mainstream areas of the web. The Mirror
(a UK national newspaper) had a front-page headline (6th January
2003) which used little oil company logos in a faked George
"I (Shell) not (Exxon)erate Saddam
Hussein from blame. I will (Mobil)ise our troops... (etc)"
We'd stumbled across the same thing on the web a week before.
In The Guardian (same day, 6/1/03) we read a column
which seemed (in part) much like the anti-work rants you see
on the web: "Most work is tedious", "Work is
rarely ever fun, and it is less so today than ever",
"Work is bulking too large in too many lives" etc.
(This trend was well-established by 2006 I even had
my own Guardian column, Office
Anarchist, satirising wage slavery in the office).
Newspapers such as the Guardian regularly print content
lifted straight from internet blogs, and the dividing line
between mainstream and non-mainstream media websites seems